SEO can support you by conducting preliminary keyword research in potential target markets to understand the current scale of search demand for your product or service. This data can fe into the overall mix when it comes to geographic research of potential customers and determining the size of the market opportunity.
Customer pain points and ne s help refine segmentation and determine targeting
SEO regularly studies the queries and questions that customers highlight in search engines. This is particularly important during the market positioning and research phases, but also for the product element of the 4Ps.
When we buy a product, we essentially “hire” it to help azerbaijan phone number library us do a job. If it does a good job, we tend to hire the product again the next time we encounter the same job. If it does a poor job, we “fire” it and look for an alternative.
Researching the problems consumers encounter when using products or services offer by competitors, or just generally the problems they are trying to solve without knowing the solutions, should be incorporat into your strategy.
With organic competitor research, we can take the top ten (or more) core keywords related to your product or service and organically identify your top 10 competitors in the UK.
Competitor information is especially important
When you are positioning your products and/or services in the market – if you don’t have a comprehensive understanding of your competitors, you may be flying blind.
The SEO team can also provide you with data on what a practical guide to digital marketing brand terms your customers are searching for, both your own brand and your competitors’ brands. This can highlight a number of comparative terms to help you understand how you currently stack up against your competitors in your customers’ minds. We can then delve deeper into keyword analysis.
In-depth competitor research for a comprehensive understanding of the market
SEO can help identify competitors you may not have thought afb directory of or encountered before. For example, if you are a B2B company, your competitors that you traditionally encounter, or if you are a B2C brand, your competitors may not necessarily be your online search competitors when your customers are browsing products in your store.