“What would be nice to write…?”
Then suddenly my brain went blank…
…hands don’t move at all on the keyboard.
Hours, even days…
Then when it was finished…it turned out no one was interested at all.
It’s not easy to write copy on sales and landing pages. Even a slight difference in structure can result in your offer being unattractive.
So the conversion is very low.
But there is 1 secret formula… a secret that will make it easy for you to create an effective copywriting structure.
Her name: AIDA.
Please continue reading because after learning this telegram database AIDA formula, you will immediately be able to create a copy that can bewitch other people to become addicted to your offer.
What is AIDA?
What is clear is that it is not the name of a dangdut singer.
AIDA stands for:
- Attention
- Interest
- Desire
- Action
By using the AIDA formula, you can turn a blank page on your computer screen into something that can attract attention and make people take action.
That’s why AIDA is often associated with copywriting.
Even though it is identical to copywriting, you can also use this formula to make any writing interesting.
I also use AIDA for most of the articles on this blog.
How effective is AIDA?
Very!
In a landing page that I created before implementing the AIDA structure, the conversion rate was only 2.3%. This number is actually not too bad considering several factors such as industry and price.
1. Attention
The copy we create must be able to immediately capture the reader’s attention.
turning prospects into loyal customers Did you know…according to a study from SilverPop conducted in 2013, we should be able to capture the visitor’s attention in 8 seconds or less.
Crazy, right?
Humans blink every 4 seconds.
This means that if we are unable to get their attention in the blink of an eye… they will simply walk away.
This means that the sentences you have been composing for days will be determined in 2 blinks.
That is the importance of this stage.
So how do we attract their attention?
- Title/headline
- Picture
- Opening sentences
These are the 3 elements that you should pay most attention to.
To be able to capture their attention to these 3 elements, here are some tips:
- Give your buyer persona what they care about regarding your business.
- Present solutions to your buyer persona’s main problems.
- Make them feel ” oh that’s just like me “
If you don’t have/understand buyer personas, please go back to the previous chapter.
For example, if I want to sell weight loss ar numbers supplements, the buyer persona is a career mother who has recently given birth.
Here’s a sentence that might catch the attention of potential buyers: