What matters most is when you communicate value . Tell your audience exactly what they will get.
Use contrasting colors to highlight your offer. Then, choose different background and foreground colors for your CTA button.
If possible, ask your visitors to answer a yes or no question. According to Neil Patel, this simple technique can increase lead acquisition rates by 30%.
Quicksprout does exactly that. When a prospect clicks the “No” button, they receive a different magnet link that’s optimized for conversions. This is a great way to get people to pay attention to your content.
Finally, make sure you use a software program that makes it easy to design your lead generation opt-in assets. Hello Bar allows you to fill in the blanks, select design features, and instantly deploy your opt-in form. No coding is required.
When to use Lead Magnets
Any time you want to gather albania phone number library information from your audience, deploy a lead magnet idea. Change the actual lead magnet idea to reflect your target audience.
Add a Hello Bar to your website that describes your lead magnet and includes a call to action. When users click on the CTA button, they will arrive at the opt-in page. Here, provide more details about the lead magnet they will receive.
In other words, communicate value above all else. If your prospects don’t find your lead magnet valuable, they won’t bother signing up.
33. Free Quote
Different industries have different ideas website creation: 7 myths you shouldn’t believe about lead generation. You’ll see free quotes a lot in the automotive industry.
Provide your name and email address to receive a free, customized quote.
Other bottom-of-funnel option ideas include:
- Offer free services or free consultation to you or your team.
- Offer a free trial of your service, online course, or product.
- Get instant access to free add-ons
- Coupons, discount codes or buy one get one free offers
- Table of contents
- Case Studies
- Promotion Waiting List
34. Free entry to events
This marketing strategy is prevalent in all walks of life.
Here is how it works.
Marketers, promoters and sales experts announce a contest or giveaway and require participants to register. This is how you grow your mailing list .
Qualified candidates receive free text services access to concerts, webinars, product launches, and other exclusive events.
35. Referral Discount
Discounts, promotions, and giveaways are an effective way to motivate potential customers to recommend products to their friends and family. In addition to helping you acquire new customers, it’s also a cost-effective way to expand your customer base .