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What experts say about current trends

Tying the ideas of a well-known figure to current trends can increase relevance and spark curiosity. This type of subject line will make readers want to know what the influential figure thinks about the current topic, encouraging them to open the email to learn more.

  • Tim Cook’s thoughts on data privacy
  • Malala Yousafzai on education reform
  • Jay Shetty on mindfulness apps
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3 secrets that industry experts won’t tell you

Adding a sense of mystery and exclusivity will make readers feel like they are getting exclusive information. This theme is dominican republic phone number library perfect for sharing tips or insights that feel like insider knowledge that most people would normally miss out on.

  • 3 Secrets Financial Planners Won’t Share
  • 3 secrets of top chefs
  • 3 secrets your real estate agent won’t tell you

Is (celebrity) correct about (controversial topic)?

This theme invites readers to join in the debate or take a stand. Associating familiar names with controversial issues naturally piques  eternal links – where and what to buy, how to choose a donor site? the reader’s interest, enticing the reader to see if they agree with the point of view being presented.

  • Is Mark Cuban Right About Cryptocurrencies?
  • Is Martha Stewart right about DIY?
  • Is Gary Vee right about college degrees?

Practical Guide (Reliable Source)

For readers who want straightforward, reliable information, this theme promises straightforward advice from a respected source. It’s perfect for how-to or educational content that cuts through the crap and gets to the heart of the subject.

  • National Geographic’s Practical Guide to Climate Change
  • The Practical Guide to TED Public Speaking
  • Harvard Health Magazine’s “Practical Guide” reveals dietary myths

Why (expert name) says (popular opinion) is wrong

Challenging commonly held beliefs consumer data with an opinion from an expert authority can quickly grab attention. This type of subject line is great for sparking curiosity and encouraging readers to question things they think are true.

  • Why Warren Buffett Says Diversification Isn’t Key
  • Why Dr. Andrew Weil Says Calorie Counting Is Wrong
  • Why Serena Williams says training hard isn’t enough

Exclusive advice from industry leaders

Provide exclusive content from industry leaders so readers feel like they’re getting VIP-level insights. This theme is perfect for providing advice that isn’t easily available in mainstream media, giving readers a reason to open your email and hear unique perspectives.

  • Exclusive advice from Fortune 500 executives
  • Exclusive advice from an Oscar-winning director
  • Exclusive advice from an Olympic coach

5 ways (expert) revolutionized (subject)

This theme highlights the unique contributions of experts and appeals to readers who want to learn about groundbreaking approaches or innovations. It is particularly effective for sharing insights from people who have redefined their fields and are known for their transformative work.

  • 5 Ways Steve Jobs Changed Design Thinking
  • 5 Ways to Transform Your Leadership with Brené Brown
  • 5 ways Elon Musk is revolutionizing space travel