Having a blog or website is a daunting task, as you well know! We must dedicate hours of our time and work with qualified teams to stand out and achieve top positions in the SERPs. The problem arises when one day, suddenly, a text box appears in front of us with a blog link that isn’t even in the top three positions.
<p><p>How is this possible, if we’ve worked so hard for the top spot? Could it be that Google made a mistake? Not at all! It’s the famous Featured Snippet, a way the search engine prioritizes the best answer for the user.
Not a word too many, a clear and concise answer to the question without hesitation. It’s position zero, and many believe it’s a shortcut, but it’s actually the shortest route. They call it position zero because it answers the user’s question without necessarily having to leave the SERP.
But don’t panic, the most interesting thing is that you can also occupy this position. Let’s embark together on this adventure to learn more about this amazing positioning technique and learn how to conquer position 0 on Google!
What is a Featured Snippet?
It’s a featured snippet in a text box that appears above the first position in Google’s SERPs. The goal is to provide a brief and concise answer to the user’s query without them necessarily having to click on a link.</p>
You can have authority, relevant content, a friendly URL, be responsive, etc., but if you don’t answer the user’s qu</p>
estion, you don’t meet Google’s fundamental requirement.
Search engines are often seen as nothing more than intermediate stages where we simply perform a search, and when the results appear, we click on a link and leave the brother cell phone list platform. That’s why Google created snippets, so users can solve their problems with a single click, without having to leave the search engine.
Now that you know what a featured snippet is, I think the question you might be asking yourself is:
What is a Snippet for?
<p>The snippet is one of the great examples of win-win actions because it benefits all participants in the process.
- To the user: because it resolves their doubt immediately without unnecessary actions and without having to necessarily navigate through the SERP links;
- To your website or blog: because giving it such a prominent place increases its authority, click-through rate, and other metrics; and at the same time, it increases lead generation and conversions.</li>
- To Google : By responding without having to click on any links, you increase the time spent on the platform and, most importantly, user satisfaction.
Since this post is for people who rely on website performance and who use SEO techniques to rank, we’ll delve a little deeper into the benefits a snippet can bring to a blog or website.
Higher click-through rate
The direct benefit is the visibility of your site. Position zero exponentially increases the chances of a user clicking on your link and visiting your domain. This is crucial because it boosts the start of the user’s journey on your domain.
Increased organic traffic
As clicks increase, so do visits and traffic, and optimize for speed and mobile consequently, the chances of our strategies working to achieve our conversion goal improve.
More qualified leads
On the other hand, the snippet has the quality of attracting visits from qualified audiences, the much-sought-after leads, and also increases the chances of directing them through your blog content so they can complete the conversion process.
Greater digital authority
Number of referral links (originally called backlinks) transferred from one site to another.
Obviously, being chosen by Google as a egypt data snippet will . Give you a seal of quality that will boost your reference status on the topic, increase the number of times you’re referenced by other blogs, and give users the confidence to click on your link.
3 SEO tricks to achieve featured snippets on Google
Getting a snippet is easy to say results page; it depends on the complexity of the term you want to rank for. It’s not always possible to provide a succinct answer.