Purely physical/purely virtual interactions may gradually replaced by “virtual and real” experiences. Because this is what most consumers want.
People are increasingly inseparable from their mobile phones. Whether it is shopping, traveling. Concerts, art exhibitions, or the “Future Business Exhibition”. People will always take out their mobile phones to do other things from time to sms services time. This does not mean that all physical activities can be moved into the online world or replaced by mobile phones. However, people are eager to travel freely and quickly through different “spaces” through mobile phones and complete many different things at the same time.
Business Opportunity 1: The need for “quick knowledge seeking”
First of all, the birth of powerful search engines has made people accustomed to using their mobile phones to find answers to problems as soon as they encounter them.
At an event, more people will be afraid to ask people at the event directly, and would rather go to Google themselves. What’s more.In busy event venues, staff are often too busy to answer each guest’s questions carefully.
In addition to questions about the event or related products, “The exhibition venue is so big, where should I start?”. “Where is the stall I really want to visit?” “The event is about to start. And I can’t find the location.” Are also common questions among event participants. This year’s Future Business Exhibition has grasped this point and cooperated with Crescendo Labs to create an “online consultation desk”.
The online information desk built the information content of the 135 booths at the event into the official LINE the core key to line’s opening rate as account of Future Business. Through the flexible graphic and text menu design developed by Crescendo Lab , visitors can intuitively search for maps and For functions such as booth and activity search, click on the booth name you want to find, and the booth information of the manufacturer will pop up. It will also guide you to the booth location based on the online conference map.
The online consultation desk greatly reduces the manpower required to serve physical consultations, and also properly disperses the flow of people and improves visitor satisfaction. Zhan Chaoguang, curator of the 2023 AI Future Business Exhibition, pointed out. “This year is the first all-physical exhibition after the epidemic. The first thing we have to do is to subvert the past exhibition experience. Break the existing imagination nd create new line data application opportunities. ” Sure enough, the creative application of the “interweaving of reality and reality” in the online information desk in the physical exhibition was recognized by the “LINE Biz-Solutions Awards” in 2023. The only “Best Innovative Technology Application Award”.