There’s nothing better than starting the year with new and numerous qualified contacts to whom you can send your Email Campaigns . Having thousands of Subscribers is useless if they are not interested in your products or content.
So, the quality of your data will depend on the effectiveness of your lead generation strategies . It’s your chance to increase the reach of your actions! Now, how can you do it? Download our free Email Marketing Template and find out.
4)- Plan the contents of your Campaigns
There is a type of email message for every need and goal . Once you are clear abo telegram database users list ut what you want to achieve and who your messages will be directed to, you will be ready to choose the type that best suits your interests.
In this way, if your goal is to increase your sales, you should resort to creating Promotional Campaigns . If, on the other hand, you want to build customer loyalty, you can send them your Newsletter or an Informative Bulletin about a launch or new development related to your company or sector.
Do you know the 80-20 rule ?
According to it, you should strike a balance between content that talks about your company and content that provides something truly valuable . Therefore, try not to think that your products are the center of the universe and that your potential customers are more likely to buy from a brand that provides them with interesting material.
Create your shipping calendar
A good way to stay ahead of the curve is to have a list of special dates relevant to your business . There are many that are common to most industries such as Christmas, Cyber Monday, Black Friday, Valentine’s Day, etc. You can also create your own events such as your company’s anniversary, celebrating the change of season, or any other idea that comes to mind.
Keeping them in mind will allow you to anticipate and create original campaigns that generate good results. You can even send a series of emails before, during and after a certain date.
Define the frequency of your shipments
Many of our users and clients always ask us: what is the ideal frequency? And singapore data the answer is: there is no formula that determines how many Emails to send in a defined period of time. Each Database is unique and the only way to find out is by testing.
As a premise, keep one thing in mind: if you don’t have anything import what is gamification? ant to say, don’t say anything . As long as your content is interesting and brings something to your Subscribers, they won’t mind receiving your Emails.
7)- Measure and optimize your Email Campaigns
How do you know if your email marketing strategy is really working? The only way is by analyzing the results of your emails . To do this, you must identify the KPIs that you will take into account and define the instruments that you will use to carry out your measurements, as well as the period of time in which you will do so.
Do you want to know which metrics you should pay attention to? If you download our free template you will find out.
It’s time to take action
Now you have some ideas that will serve as a guide to start developing your Email Marketing strategy. But we have something even better! Complement this post with our super Template that will help you diagram your plan by answering a series of questions with examples. What are you waiting for to get started? Download it for free!