· Difficulty in attracting users
- Getting into Telegram and building an audience can be tricky, especially since many users are unfamiliar with the platform. Additionally, there is no built-in discovery system on Telegram that makes it easy for people to find channels or groups.
· Risk of association with illicit use
- Telegram has sometimes been associated with telegram marketing illicit uses due to its strong focus on privacy and security. This perception can pose challenges for businesses looking to use the platform for legitimate marketing purposes.
· Limited scope
- Unlike platforms like Facebook or Instagram, Telegram may have a more limited organic reach. Visibility is focused on your subscribers or those who join your group, which can present a challenge to expanding your audience.
· Lack of analytical tools
- A major limitation of Telegram is the lack of built-in analytics tools. This makes it difficult to track the performance of your campaigns and measure ROI, a crucial aspect of any marketing strategy.
· Lack of trade integration
- Unlike other platforms, Telegram does not offer native business integrations or monetization features. This can be a drawback for eCommerce businesses or those looking to transact within the platform.
· Less diversified demographics
- Telegram may not reach as diverse a user the core key to line’s opening rate as demographic as other larger social platforms, which could limit reach to different audience groups.
· User adoption
- In some regions or demographics, Telegram may not be as widely adopted as other platforms, which may restrict its effectiveness for certain marketing strategies.
· Why Telegram for marketing…
· …vs WhatsApp?
- Telegram and WhatsApp are both instant messaging giants, but there are key differences that make Telegram stand out in terms of marketing.
- First, Telegram allows businesses to create channels and groups with a much larger capacity compared to WhatsApp. While WhatsApp has a limit on the material data number of participants per group, Telegram can host up to 200,000 members in a group and an unlimited number of subscribers in a channel.
Additionally, Telegram offers enhanced privacy and security , two crucial aspects for businesses when handling sensitive information. Telegram’s