Email marketing has seen sustained development for over twenty years, during which time it has had to adapt to changing scenarios and audiences. You cannot expect, then, to attract potential customers and acquire new subscribers using outdated Complete Complete Email Email strategies and tactics. And, if the scenario and strategies are constantly changing, how will we be able to know what works and what doesn’t work in email marketing today?
To help you answer this question, we’re sharing a summary of highlights from a study conducted by Ascend2 and its Research partners, in which 272 influential marketing executives responded to a comprehensive survey during the third week of January 2019 .
This research was conducted with everyone currently engaged in email marketing in mind and represents the opinion of each market segment that responded to the survey.
We advise you to apply the conclusions drawn from it to your own marketing strategy and, given its high strategic value, to share this research.
FIRST OBJECTIVE
The first thing to note from the study is that increasing engagement and improving brand awareness are the primary goals for a large majority of the most influential voices in marketing (67% and 59%, respectively).
As companies increasingly strive to increase open and Complete Email click rates on their messages, engagement is becoming a common topic of conversation.
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SUCCESSFUL STRATEGY
One in five marketing influencers (21%) describe their email marketing strategy as very successful, or “best in class” compared to competitors.
However, two-thirds (66%) consider their strategy turkmenistan email list 17859 contact leads to be “somewhat successful” in achieving its objectives.
CRITICAL CHALLENGES
While increasing engagement is a major challenge to email the point of view of logic and probability theory marketing success, according to half (50%) of marketing influencers, increasing the number of leads, achieving more saudi data conversions, and improving the quality of their list data are the most critical immediate challenges for 42%, 40%, and 38% of respondents, respectively.