Google’s search engine encompasses a series of criteria, including rankings in the Apple Store and Play Store. People who have apps know how important it is to be among the first (if not the first) pages of the search engine. After all, this positioning represents greater visibility.
But it turns out that it’s not that simple. Competition between apps is fierce, as new apps are constantly emerging. What’s more, users experiment and stop using a particular app to use another.
Therefore, having a good ranking in the App Store and Play Store shows the number of times your app has been downloaded. In this article, we explain how the rankings of each of these two stores work. Check it out!
How does the App Store ranking work?
The App Store, along with the Play Store, are the two largest app stores in the world. Both use algorithms to vietnam phone number data determine the position of their apps in terms of popularity and ratings. These algorithms are nothing more than keywords that help in the search for apps.
Both stores do not disclose everything they use to calculate an app’s popularity, but it is known that there are a series of factors that are taken into consideration, such as the calculation of downloads, installations and even the number of uninstallations.
It is worth noting that downloads one of the pioneers of marketing are only statistical, as many users download the application but do not even use it.
Also determines the positioning
of applications in the Apple Store is their frequency of use. The user cmo email list experience with the application can also be considered an important factor. In other words, it is not enough for the app to be relevant; it must also provide its user with a good experience: fast operation, easy-to-understand interface, etc.