GDPR: a combination of four consonants that in another dimension might be a decent tongue twister. In 2018, however, there is an absolutely incrible amount of negative emotions . Among them, the two most prominent ones are clearly forming: rage and panic.
When the first reports of what GDPR will mean start to emerge, we were pretty much on the same page. All the news made us feel that content marketing as we know it will simply end in May 2018 . But as soon as we start studying the new EU regulation, we found out that it won’t be so bad. So let’s take a closer look at personal data protection in relation to content marketing.
The most basic thing you’ve probably heard
The General Data Protection Regulation has been in effect since spring 2016, but will not come into force until the critical date of 25/05/2018 . As the name suggests, the main subject of the regu uae whatsapp number data lation is the processing of personal data, their handling and their protection . It is binding for all EU member states, but compliance will be monitor by the relevant authorities of individual countries. At the level of companies and individuals , it concerns everyone who in some way handles the personal data of natural persons – e-shoppers, marketers, freelancers…
Don’t panic. GDPR is not the end of the world
In short and well, there is panic in the marketing world. Facebook groups and horrifi inquiries mushroom. The offer has also respond to the demand, and a number of experts and “experts” have appear who will give you the GDPR. Maybe. Or they just grab your money.
GDPR vs. standing dresser
However, the EU regulation itself does not change that much, and the protection of personal data is nothing new . In our legal system, it is currently enshrin in the “standard” – Act no. 101/2000 Coll. , on the p one of the pioneers of marketing rotection of personal data. It has been in force for eighteen years and contains the same terms as in the GDPR – administrator, processor, sensitive personal data, consent, scope, security , even notification obligation . In short – if you strictly comply with the existing law, you are almost done.
However, most marketers manag to calmly ignore the standard, and the loan data Office for Personal Data Protection did not particularly insist on its compliance, as long as you did not violate it too blatantly. The threat of a hundr thousand fine was not scary even in full (although you would have to try hard to get it). And an ordinary mortal had no chance of reaching the ten million ceiling.
The new amount of fines scares
The year 2018 will standardize the fines so that they are unpleasant even for the “big fish” in the entire eurozone – 20 million euros or 4% of the turnover (the higher amount will be award) cannot be wav away so easily. But there is no ne to inflate the bubble even more.