Juan Pablo Vittori
Juan Pablo Vittori
Freelance Online Marketing Writer and Consultant. First-time father with a keen interest in music and railroads.
Wrote 30 posts
172
recommendations
Increase your sales with Doppler
Did you know that with Email Marketing you can reach more customers, integr telegram database users list ate your messages with social networks and measure their impact in minutes?
Try it for free
Become a guest author
Do you want to be part of the group of authors who write for the Doppler blog? Don’t wait any longer! Send us your article.
Join now
Newsjacking
Breaking news! Your brand has the opportunity to boost its visibility and position itself in the mi usa data nds of its target audience through news and events . Learn how in this great post!
Nowadays, it is no longer surprising how important events and news in general flow, fly and go viral almost in real time . The media, and especially the Internet, have made what happens in the most remote part of the planet s when us : to move to a new domain; when changing pread almost instantly worldwide .
We consume news with passion . At the same time, in our search for transcendence and prominence, we join the debate by contributing our opinion mainly through social networks. This dynamic context can also be exploited by brands. How? Through so-called Newsjacking .
What is Newsjacking?
Basically, Newsjacking refers to an action or a set of Marketing actions carried out based on a highly popular news item or event to promote a brand and stimulate the sale of a product or service.
There are two main ways to do this , which can even be combined with each other as part of the Marketing strategy. Below we tell you more about it.
Real-Time Newsjacking
Some brands often take advantage of the power of social networks such as Twitter or Facebook to give their opinion on a notable circumstance that occurs at an important event such as the World Cup or the Oscars, among others.
For example, during the Argentine National Team’s debut in the World Cup, Adidas Argentina published the following tweet on its Twitter account right after Messi ‘s goal , generating more than 1000 RTs and being marked as a favorite by more than 700 people.