We sat less than 10 rows away from Barack Obama!
We cannot leave without summarizing all the learning we have acquired these days, which clearly defines the present and future of the inbound ecosystem. Talks about product, strategy and some truly inspirational ones that we summarize below.
1. HubSpot Spotlight
In this initial session, Yamini Rangan (CEO of HubSpot), and Darmesh Shah, (co-founder and CTO) welcomed us to the event by talking about the current challenges in connecting with customers, the new features in the different HubSpot Hubs and how creating a community is one of the challenges of today’s society.
Steph Cuthbertson, (Chief Product Officer at HubSpot) introduced us to architect database HubSpot’s new features , offering a more flexible customer experience, connecting information, pipelines, and above all, customers and people. Don’t miss her presentation!
Stephanie Cuthbertson Spotlight
Source: HubSpot
2. The power of creativity in B2B marketing
In this session, led by Tusar Barik, Marketing Director at Linkedin, we discovered how creativity is an essential aspect of B2B marketing and how companies like HubSpot exploit creativity to sell very specific one of the pioneers of marketing products and services, because B2B marketing can generate emotional connections with the public, just like B2C. They shared their key points with us:
1. Bet big on your marketing campaigns.
2. Remember, decision-makers in B2B purchasing processes are also human.
3. Establish an emotional connection with your audience
4. Explode creativity and make your brand shine, also in B2B: #B2Brilliant.
3. How to use video marketing throughout the Customer Journey
In this workshop, Taylor Corrado and Chris Lavigne yeezys shoes from the Wistia team showed in a practical way how video marketing can help us throughout the entire customer life cycle, teaching us what types of videos we can use depending on the phase of the cycle in which the user is.
This helps us differentiate ourselves from other companies, connect with our audience and make our brand much more human.
During the session we got down to business and carried out the start-up and recording of a marketing video from script to production!